The issues raised by media ownership in contemporary media practice; The importance of cross media convergence and synergy in production, distribution and marketing; The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; The significance of proliferation in hardware and content for institutions and audiences; The importance of technological convergence for institutions and audiences; The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. Section B: Film industries
Evaluate the role of digital technologies on the marketing and consumption of products What impact does media ownership have upon the range of products available to audiences? ‘Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences.’ To what extent do you agree with this statement? ‘Successful media products depends as much upon marketing distribution to a specific audience as they do upon good production practices.’ To what extent do you agree with this statement? Discuss issues raised by media ownership in the production and exchange of media texts What significance does the continuing development of digital media technology have for institutions and audiences? Media production is dominated by global institutions, which sell their products and services to national audiences.’ To what extent to you agree with this statement? What impact does a proliferation of hardware and content have on media institutions and audiences?
Tania- media ownership PowerPoint slides 7-17. Once that is completed, do the task on slide 6.
Elizabeth- task on slide 6 of media ownership PowerPoint Martyn, Naksunn, Sanjeev- New technologies PowerPoint slides 8-12. Once that is complete do task 6 on Media ownership PowerPoint All unfinished tasks will need to be completed by Tuesday 23rd March |
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